数字化时代已经到来，其影响广泛地遍及工业、零售和科技界。这些变化要求营销专业人员以前所未有的方式适应行业的新需求。
数字营销课程旨在为学生提供该领域的最新知识和技能，从经济理论到适用于广泛行业的投资原则。学习环境以实践为基础，在经验丰富的教授、知名客座演讲者和知名数字机构的指导下，鼓励学生参与、讨论和产生想法。
从第一年开始，学生有机会参加带薪实习，在学习理论概念的同时，在领先公司从事实际工作。此外，你还可以通过实践活动、项目以及与商业部门和顶级私营公司的合作来培养个人技能。应对真正的商业挑战将使学生体验和发展自己的能力，从而有助于发展商业行业，帮助接触目标受众并取得更积极的商业成功。
该课程由英语、金融、会计和电子商务等研究提供支持，为未来商业领域的发展奠定了基础。
学位专业
Bachelor of Business Administration (Digital Marketing)
工商管理学士学位 数字营销专业
所在学院
School of Business Administration
工商管理学院
数字营销专业课程总学分为135 学分：
通识教育（30学分）
专业教育（99学分）
自由选修课程（6学分）
| 课程类型 | 课程代码 | 课程名称 | 学分 |
| 通识教育-语言课程（9学分） | EN 101 | 日常英语 | 3 |
| Everyday English | |||
| EN 102 | 社交英语 | ||
| Social English | |||
| EN 103 | 全球英语 | ||
| Global English | |||
| 通识教育-综合职业技能课程（21学分） | GE011 | 终身学习思维技能 | |
| Thinking Skills for Lifelong Learning | |||
| GE012 | 社会与国际社区公民意识 | ||
| Citizenship in Society and International Community | |||
| GE013 | 未来技术与创新 | ||
| Technology and Innovation for the Future | |||
| GE014 | 美学与生活福祉 | ||
| Aesthetics and Well-being for Life | |||
| GE015 | 创业精神与财务知识 | ||
| Entrepreneurial Spirit and Financial Literacy | |||
| GE016 | 金融素养与可持续发展 | ||
| Financial Literacy and Sustainable Development | |||
| GE017 | 创业精神与领导技能 | ||
| Entrepreneurial Spirit and Leadership Skills | |||
| 核心课程(48学分) | AC 200 | 企业会计 | 3 |
| Business Accounting | |||
| EC 203 | 经济学导论 | ||
| Introduction to Economics | |||
| LA 102 | 商法 | ||
| Business Law | |||
| LA 301 | 税收法 | ||
| Taxation | |||
| MA 102 | 商务数学 | ||
| Business Mathematics | |||
| BA 207 | 商业决策统计分析 | ||
| Statistical Analysis for Business Decision Making | |||
| MA 102 | 商务数学 | ||
| Business Mathematics | |||
| BA 207 | 商业决策统计分析 | ||
| Statistical Analysis for Business Decisions | |||
| MK 101 | 市场营销原理 | ||
| Principles of Marketing | |||
| MG 111 | 组织与人力资源管理 | ||
| Organization and HR Management | |||
| MG 212 | 生产与运营管理 | ||
| Production and Operations Management | |||
| MG 222 | 创业与业务发展 | ||
| Entrepreneurship and Business Development | |||
| MG 429 | 战略管理 | ||
| Strategic Management | |||
| EN 014 | 世界探索英语 | ||
| English for Exploring the World | |||
| EN 331 | 实用商务英语 | ||
| Practical Business English | |||
| EN 332 | 专业商务英语 | ||
| Professional Business English | |||
| 专业必修课程(27学分) | DMK 101 | 社交媒体与数字营销基础 | 3 |
| Essentials of Social Media & Digital Marketing | |||
| DMK 202 | 消费者洞察与行为分析 | ||
| Consumer Insights and Behavior | |||
| DMK 311 | 数字平台产品与品牌管理 | ||
| Product and Brand Management in Digital Platform | |||
| DMK 312 | 定价与预算管理 | ||
| Pricing and Budgeting Management | |||
| DMK 314 | 整合营销传播管理 | ||
| Integrated Marketing Communication Management | |||
| DMK 316 | 全渠道与电商平台管理 | ||
| Omni-channel and E-Marketplace Management | |||
| DMK 412 | 数字营销研究 | ||
| Digital Marketing Research | |||
| DMK 419 | 数字营销数据管理 | ||
| Data Management in Digital Marketing | |||
| DMK 421 | 数字营销研讨会 | ||
| Seminar in Digital Marketing | |||
| 专业选修课程（24学分） | DMK 321 | 数字营销策略 | 3 |
| Digital Marketing Strategies | |||
| DMK 322 | 数字营销内容设计 | ||
| Digital Marketing Content and Design | |||
| DMK 323 | 数字营销工具与技术 | ||
| Digital Marketing Tools and Techniques | |||
| DMK 325 | 数字媒体创新 | ||
| Creative Digital Innovation | |||
| DMK 326 | 广告与媒体管理 | ||
| Advertising and Media Management | |||
| DMK 327 | 数字营销活动设计 | ||
| Digital Marketing Campaign Design | |||
| DMK 328 | 搜索引擎营销 | ||
| Search Engine Marketing | |||
| DMK 329 | 集客营销 | ||
| Inbound Marketing | |||
| DMK 330 | 影响力营销 | ||
| Influencer Marketing | |||
| DMK 331 | 数字营销实习 | ||
| Digital Marketing Internship | |||
| DMK 411 | 数字规划与分析 | ||
| Digital Planning and Analytics | |||
| DMK 415 | 数字营销热点问题 | ||
| Current Issues in Digital Marketing | |||
| DMK 418 | 创业营销 | ||
| Entrepreneurial Marketing | |||
| DMK 423 | 国际营销 | ||
| International Marketing | |||
| DMK 501 | 名人及网红品牌建设 | ||
| Celebrity & Influencer Branding | |||
| DMK 502 | 粉丝获取与互动管理 | ||
| Evangelist Acquisition and Engagement Management | |||
| DMK 503 | 网红形象、声音艺术与个性发展 | ||
| Appearance, Voice Work and Personality Development for Influencer | |||
| DMK 504 | 表演与个性发展 | ||
| Acting for Personality Development | |||
| DMK 505 | 数字媒体制作实践 | ||
| Digital Media Production Workshop | |||
| DMK 506 | 战略品牌管理与数字品牌传播 | ||
| Strategic Brand Management & Digital Brand Communication | |||
| DMK 507 | 图形设计实践 | ||
| Graphics Design Workshop | |||
| DMK 508 | 数字业务中的电子物流与供应链管理 | ||
| E-Logistics & Supply Chain Management in Digital Business | |||
| DMK 509 | 数字业务库存与仓储管理 | ||
| Inventory & Warehouse Management in Digital Business | |||
| DMK 510 | 预测营销与营销自动化 | ||
| Predictive Marketing & Marketing Automation | |||
| DMK 512 | 数字品牌传播 | ||
| Digital Brand Communication | |||
| DMK 513 | 专业销售与谈判 | ||
| Professional Selling and Negotiations | |||
| DMK 514 | 创新与先进营销技术 | ||
| Innovative & Advanced Marketing Technology | |||
| DMK 515 | 服务业的数字营销 | ||
| Digital Marketing in Service Business | |||
| DMK 516 | B2B数字营销 | ||
| Digital Marketing in Business to Business (B2B) | |||
| CO 301 | 职前准备课程 | ||
| Pre-Cooperative Education | |||
| MG 430 | 校企合作实习 | 9 | |
| Cooperative Education | |||
| 自由选修课程（6学分） | / | 学生必须选择学习曼谷大学提供的其他课程，不少于6个学分 | 6 |
