媒体与传播（IMC）是一个设计独特的现代学位，旨在提高当前和发展中的各种职业的就业机会。
管理、交流和创造力等要素相互交织，有助于建立专业基础，从而培养个人兴趣和能力。
通过在最先进的设施中进行理论和体验式学习，可以培养各种极具市场竞争力的技能。课程范围从有说服力的演讲、终身学习的思维技能和创业精神到讲故事、摄影、领导力和创意设计。课程和工作坊的设置旨在满足不断变化的市场需求，让你的天赋大放异彩。
无论你喜欢人际关系、媒体传播还是创意的创造和实施，媒体与传播专业都会为你提供一席之地。
学位专业
Degree Title Bachelor of Communication Arts Program （Media and Communication）
大众传播学士 媒体与传播专业
所在学院
Bangkok University International
曼谷大学国际学院
媒体与传播专业课程总学分为132学分：
通识教育（24学分）
专业教育（102学分）
自由选修课程（6学分）
→ 品牌传播经理
→ 数字媒体策划师
→ 线上媒体采买专家
→ 客户总监
→ 内容运营负责人
→ 社交媒体策略师
→ 创意文案总监
→ 公关活动经理数字体验设计师
| 课程类型 | 课程代码 | 课程名称 | 学分 | |
| 通识教育(24学分） | 英语语言课程（9学分） | IEN106 | The Art of Writing | 3 |
| 写作艺术 | ||||
| IEN107 | Critical Reading and Writing | |||
| 批判性阅读与写作 | ||||
| IEN108 | Persuasive Presentation | |||
| 说服性演讲 | ||||
| 综合职业技能课程（15学分） | IGE011 | Thinking Skills for Lifelong Learning | ||
| 终身学习的思维技能 | ||||
| IGE012 | Citizenship in Society and International Community | |||
| 社会与国际社区公民意识 | ||||
| IGE013 | Technology and Innovation for the Future | |||
| 未来技术与创新 | ||||
| IGE014 | Aesthetics and Well-being for Life | |||
| 美学与生活福祉 | ||||
| IGE015 | Entrepreneurial Spirit and Financial Literacy | |||
| 创业精神与财务素养 | ||||
| 专业教育（102学分） | 核心课程（30学分) | CAI101 | Communication: Theories and Practices | |
| 传播：理论与实践 | ||||
| CAI102 | Media Law and Ethics | |||
| 媒体法律与伦理 | ||||
| CAI103 | Art of Speaking | |||
| 演讲艺术 | ||||
| CAI104 | Digital Photography | |||
| 数码摄影 | ||||
| CAI105 | Art of Storytelling | |||
| 故事讲述艺术 | ||||
| CAI106 | Marketing Communications in Digital Age | |||
| 数字时代的营销传播 | ||||
| CAI108 | Trends in Communication Technology | |||
| 传播技术趋势 | ||||
| CAI109 | Media and Entertainment Business | |||
| 媒体与娱乐业务 | ||||
| CAI111 | Creative Design Workshop | |||
| 创意设计工作坊 | ||||
| CAI112 | Channel Planning | |||
| 渠道规划 | ||||
| 专业必修课程（57学分） | IMC211 | Consumer Behavior | ||
| 消费者行为 | ||||
| IMC212 | Sustainability in Action | |||
| 可持续发展实践 | ||||
| IMC213 | Multi-platform Narrative | |||
| 多平台叙事 | ||||
| IMC221 | Introduction to Advertising | |||
| 广告导论 | ||||
| IMC222 | Introduction to Public Relations and Event Business | |||
| 公共关系与活动业务导论 | ||||
| IMC223 | Art Appreciation for Media and Communication | |||
| 媒体与传播艺术欣赏 | ||||
| IMC224 | Corporate Branding | |||
| 企业品牌管理 | ||||
| IMC311 | Humanity and Consumer Research Design | |||
| 人性化与消费者研究设计 | ||||
| IMC312 | Media Literacy and Media Asset Management | |||
| 媒体素养与媒体资产管理 | ||||
| IMC313 | Marketing Technology | |||
| 营销技术 | ||||
| IMC321 | Quantitative Data Analysis | |||
| 定量数据分析 | ||||
| IMC322 | Data Visualization | |||
| 数据可视化 | ||||
| IMC323 | Customer Relationship Management | |||
| 客户关系管理 | ||||
| IMC411 | Campaign Planning | |||
| 活动策划 | ||||
| IMC412 | Crisis Management | |||
| 危机管理 | ||||
| IMC413 | Seminar in Media and Communication | |||
| 媒体与传播研讨会 | ||||
| IMC414 | Media Optimization and Performance Marketing | |||
| 媒体优化与绩效营销 | ||||
| IMC421 | Campaign-in-Action Internship | 6 | ||
| 实战实习 | ||||
| IMC422 | Degree Project | |||
| 学位项目 | ||||
| 专业选修课程（15学分 | ADI351 | Creativity & Copywriting | 3 | |
| 创意与文案写作 | ||||
| ADI352 | E-Commerce | |||
| 电子商务 | ||||
| ADI353 | Principle of Account Management | |||
| 客户管理原则 | ||||
| ADI354 | TikTok Marketing | |||
| TikTok 营销 | ||||
| ADI355 | Art Direction in Advertising | |||
| 广告艺术指导 | ||||
| ADI356 | Marketing Communication for Luxury Brand | |||
| 奢侈品牌营销传播 | ||||
| ADI357 | Special Topics in Advertising | |||
| 广告专题研究 | ||||
| ADI358 | Independent Study in Advertising | |||
| 广告独立研究 | ||||
| PRI351 | Digital Public Relations Strategy | |||
| 数字公共关系策略 | ||||
| PRI352 | Event Experience Design and Management | |||
| 活动体验设计与管理 | ||||
| PRI353 | Event Workshop | |||
| 活动工作坊 | ||||
| PRI354 | Corporate Event | |||
| 企业活动 | ||||
| PRI355 | Public Relations Writing & Content Creation | |||
| 公共关系写作与内容创作 | ||||
| PRI356 | Art, Concert, and Music Festival | |||
| 艺术、音乐会与音乐节 | ||||
| PRI357 | Special Topics in Public Relations and Event | |||
| 公共关系与活动专题研究 | ||||
| PRI358 | Independent Study in Public Relations and Event | |||
| 公共关系与活动独立研究 | ||||
| 自由选修课程（6学分） |
IMC501 | Study Trips: International | ||
| 国际研学旅行 | ||||
| IMC502 | E-Sport Marketing for Marketing Communication | |||
| 电子竞技营销传播 | ||||
| IMC503 | Marketing Communication for Health and Beauty Brand | |||
| 健康与美容品牌营销传播 | ||||
